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March 18, 2005
Greenview Fertilizers Grow Strong Roots
We had a Greenview Online fertilizer customer from last year wanting to cancel. We immediately called her to ask why? (This is the type of service you can expect from us.) Seems she had run out, then went to the store and bought a cheaper brand. The customer expressed she had not seen any difference when they had used Greenview on half of their lawn and a cheaper brand on the other.
Being a bit prejudiced - I always think our product is better - I went over and spoke with two of our vice-presidents about the situtaion. Bill Kelso, the vp in charge of our Consumer Products Division, said, “Last year was a ton of rain in the location. Rain will make all lawns look good, but you literally have to dig deep to understand that a green lawn in not always a healthy lawn.”
Here is why – the rain made the grass look green but the root system may have been very weak. So, if you want to make your grass green you can either (1) have a healthy root structure, (2) purchase a product to make it green real fast or (3) have lots of rain.
Now remember, Greenview Online feeds the roots year round and this is accomplished by our slow-release nitrogen, which has almost double the amount of others. The cheaper brands cannot match our technology. The other point is we feed your lawn in two applications where everyone else uses a four step process.
The lesson to be learned here is, it's not how green the grass grows, but how strong the roots are. Our fertilizers help grow a strong root structure and that makes for a healthy lawn.
Posted on March 18, 2005 in Lawn Care | Permalink
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